AI Data Vision

Lyria is a music generation model developed by DeepMind (a Google company). This AI is designed to generate music composed of instrumental and vocal tracks. Lyria is also skilled at ensuring musical continuity across phrases and verses… all while allowing nuanced control over the style of the generated result.

Lyria is currently being used in an experiment called Dream Track, developed in collaboration with YouTube. This experiment aims to allow artists to share more with their fan communities. In this experiment, content creators can create unique music with an AI-generated voice and the musical style of consenting artists ! Content creators simply enter a prompt and choose an artist to generate a 30-second musical excerpt for their YouTube Shorts.

Ethical Collaboration with Artists

A variety of artists have joined this experience, including Charlie Puth, Demi Lovato, John Legend, Sia, T-Pain… Here are their opinions on the collaboration around Dream Track : Meet the artists collaborating with YouTube’s Dream Track & Music AI. And here are examples of the videos for artists Charlie Puth and T-Pain :

What’s interesting about the approach proposed by Youtube is the partnership with the artists. The goal is precisely to protect the interests of the collaborators while providing them with new opportunities. This is notably opposed to the explosion of content generated by AI by other less scrupulous people/companies. Here is the statement from the CEO of Youtube on this subject : Our principles for partnering with the music industry on AI technology.

As a reminder, DeepMind, which is also behind SynthID, uses it to watermark and identify synthetically generated content. The goal here is to ensure the traceability of content produced by Lyria. This is part of DeepMind’s commitment to the responsible deployment of AI technologies.

The AI revolution for content generation remains a controversial topic. One can only applaud Google’s commitment to the issue of responsible AI; although in this case, with YouTube being owned by Google, it is clear that this does not come without financial interest.